The Madar’s brand identity is based on maternal affection and mother’s care for children and family. Therefore, the products with this name will all play a role in maintaining the health and healthy nutrition of all members of the family. The character of the brand is mother-child and Madar. Last year, among 100 old and nostalgic brands in a poll conducted by the popular brand festival, the Madar brand character was selected as the most popular character by a majority of votes.
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